Opinions
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Curbing Deceptive Marketing
RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in point, a can of Canada Dry Ginger Ale highlights “Made from Real Ginger”, but “ginger” is nowhere to be found in…
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Don’t care about the new Food Guide? Some do, especially when it comes to plant-based dieting
By: Sylvain Charlebois According to a recent poll from Angus Reid Global in partnership with Dalhousie University, plant-based nutrition is alive and well in Canada. By April 2019, 38 per cent of Canadians had tried a plant-based food item in…
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TIME FOR A DIET? Practice portfolio management
RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about all the new items in their product development pipeline. Launching products is exciting and gives brands something to crow about,…
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Maple Leaf Foods, U.S.A.?
By: Sylvain Charlebois Maple Leaf Foods, the largest pork processor in the country, has opted to build its new meatless plant south of the border. In a recent announcement, the iconic Canadian food company announced plans to spend US$310 million…
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Benefits of a SWOT
RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a SWOT analysis. What is a SWOT Analysis? It is a management tool to assess your business from different perspectives and…
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Ottawa stunts agri-food sector growth
The following is an opinion piece by Dr. Sylvain Charlebois, Professor in Food Policy and Development, Dalhousie University in response to the 2019 Federal Budget Most people expected an electoral budget, and that is exactly what Canadians got. For the agri-food…
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Saving Jell-O
by Sylvain Charlebois, Dalhousie University If some were still looking for signs that the powerplay between brands and consumers is shifting, they got what they were looking for last week. Kraft Heinz, the owner of major brands we all know…
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A Single Food Safety Agency for the U.S.?
Well, here they go again. Another U.S. President has proposed a consolidation of all food safety functions into a single agency, the Federal Food Safety Agency. Nearly every President since Truman has made a similar proposal including President Obama in…
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Safe Foods for Canadians Act: More than meets the eye
With summer now well behind us and a month of schools back in session, food processors should be doing their homework by studying the Safe Foods for Canadian Act (SFCA) and regulations to assess the act’s implications on their operations.…
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Market Commentary: Giving up dairy import quotas not the answer
From the October 2018 issue of Food in Canada magazine
