Opinions
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How to promote your brand on a tight budget
Many brand owners don’t realize that they’re responsible for marketing their products
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Yes, CFIA, safe food is the priority but it’s not your only job
The CFIA has a clear legislative mandate to help the commercial interests of Canadian industry
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The new Canada’s Food Guide
If all goes according to plan, Health Canada will unveil the newest edition of Canada’s Food Guide in early 2018
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Advances in plant sanitation
Sani Marc offers innovative products and services to Canadian food processors
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SIAL Canada Inspires Innovation
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these interesting finds to inspire your next product innovation. Soursop, a.k.a. guanábana and graviola, is a tropical fruit found in the…
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Food Safety: How to Protect Your Brand
RECIPE TO RETAIL: Part 11 Food is risky business. Can you imagine killing your customers or making them ill? Then imagine seeing it on the news. No food business is immune to a recall. Recently we have seen widespread food…
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The name game: Labelling & the IPPB
Labelling practices for “Identity and principal place of business” (IPPB) are due for modernization
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Questionable assumptions in the SFCR
Estimates made in CG1 will impact the CFIA’s ability to carry out its mandate
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Partnering with Co-packers
RECIPE TO RETAIL: Part 10 Brand owners often partner with co-packers to produce their product. It enables them to focus time and financial resources on building the brand, rather than tying up money to build and operate a manufacturing facility. Strong…
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Evolution in Food Trends
Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on trends as they evolve in the market. Restaurants have long been a barometer for emerging food trends. Discover innovative, on-trend products…
