Back for its fourth year, the annual Lay’s Do Us a Flavour campaign has begun. But this year, there’s a new spin on the campaign.
Where in the past the campaign was a contest that had individual Canadians submitting their own ideas for a new chip flavour, this year Lay’s is asking Canadians to vote on 12 iconic international recipes to determine which three of these flavours will make it to Canadian grocery store shelves later this year. Flavours fall within three categories: Iconic Ingredients, Home Cooked Classics and Street Food. As described in a media release, here is the full roster of each category:
–Iconic Ingredients: Magic Masala, Pico de Gallo, Paprika and Thai Sweet Chili
–Home Cooked Classics: Cheese & Onion Chicken & Waffles , Picanha Steak and Spicy Hot Pot
–Street Food: Bacon Poutine, Chicken Kebab, Fries with Joppiesaus and Ribs on the Bar-B
“Lay’s is a well-loved global brand and we’re passionate about celebrating cultural diversity and finding innovative ways to incorporate this into our product offerings,” says Susan Irving, Senior Director of Marketing, PepsiCo Canada. “We know that Canadians have incredibly varied tastes and we’re excited to bring them a global flavour experience in an easy and fun way.”
Until March 20, 2016 Canadians can visit www.Lays.ca/Flavour to vote for their favourite flavour up to three times per day. Voters will have the opportunity to win one of five daily prizes every day during the voting period.
The winning flavour from each category will be added to the Lay’s portfolio in fall 2016.