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Lay’s Do Us a Flavour campaign returns, with a new spin

This year, Lay's is asking Canadians to vote on 12 iconic international recipes to choose which three flavours will make it to Canadian grocery store shelves


Back for its fourth year, the annual Lay’s Do Us a Flavour campaign has begun. But this year, there’s a new spin on the campaign.

Where in the past the campaign was a contest that had individual Canadians submitting their own ideas for a new chip flavour, this year Lay’s is asking Canadians to vote on 12 iconic international recipes to determine which three of these flavours will make it to Canadian grocery store shelves later this year. Flavours fall within three categories: Iconic Ingredients, Home Cooked Classics and Street Food. As described in a media release, here is the full roster of each category:

Iconic Ingredients: Magic Masala, Pico de Gallo, Paprika and Thai Sweet Chili
Home Cooked Classics: Cheese & Onion Chicken & Waffles , Picanha Steak and Spicy Hot Pot
Street Food: Bacon Poutine, Chicken Kebab, Fries with Joppiesaus and Ribs on the Bar-B

“Lay’s is a well-loved global brand and we’re passionate about celebrating cultural diversity and finding innovative ways to incorporate this into our product offerings,” says Susan Irving, Senior Director of Marketing, PepsiCo Canada. “We know that Canadians have incredibly varied tastes and we’re excited to bring them a global flavour experience in an easy and fun way.”

Until March 20, 2016 Canadians can visit www.Lays.ca/Flavour to vote for their favourite flavour up to three times per day. Voters will have the opportunity to win one of five daily prizes every day during the voting period.

The winning flavour from each category will be added to the Lay’s portfolio in fall 2016.


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5 Comments » for Lay’s Do Us a Flavour campaign returns, with a new spin
  1. Debbie says:

    Misleading article certain flavours were not part of do us a flavour
    contest. The world flavours were just a promotion and will not be returning. I like others thought that the popular Cheese & Onion chips would be on our shelves, according to lay’s head office they are or were never a flavour which were to be voted on.

  2. Barb klassen says:

    Street foods would have my vote , who doesn’t wait all year for all the summer festivals , ours is called the corn &dapple festivals my husband and I always go round the festival trying the street vendors foods it’s always a wonderful experience for us the excitement and entertainment , meeting old and new friends is a real treat , looking forward to this year

  3. Alan Drobot says:

    Re : Lays Name a new flavor contest apparently dosen’t apply to Canadians in 2017, so i’ll just pass along my idea anyways and maybe, just maybe I might get lucky and they will send along a small bag of free potato chips but only if they decide to use my idea.
    The newest flavour of the year is……KFC Chicken flavour.
    Why did the chicken cross the road?
    Answer : Why lay around when they can get ” Lays “, KFC chicken flavoured potato chips.

  4. Susie Michael says:

    I cut out the smile and used it as a mask and everyone is asking ” any Lays Chip’s today?”

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