Waterloo Brewing turning to paperboard packaging

March 5, 2020, Kitchener, Ont. – Waterloo Brewing has announced it will now produce 15-can packs in paperboard packaging, a higher-quality format with significantly better graphics capability and lower environmental impact than plastic-based formats.

“We are always looking for investments in the business that create a better experience for our consumers, improve efficiencies, and are better for the environment,” Russell Tabata, the company’s chief operating officer, said in a press release. “Nothing looks better on shelf than paperboard packaging and it better reflects the quality and effort we put into the beer itself.”

George Croft, president and CEO of the company, said the investment in higher-quality packaging for Laker, Landshark and Waterloo craft beers and reduced environmental footprint is another step to improve the competitiveness of the brewery and its ongoing efforts to be good environmental stewards.

“It will also allow us to retain and grow our important co-pack business today and into the future,” he said.

The company states that the paperboard can packs will greatly enhance the presentation of its beer brands across the province.

Waterloo Brewing is Ontario’s largest Canadian-owned brewery. The company is a regional brewer of award-winning premium-quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.