Waterloo Brewing announced a new three-year agreement with Carlsberg Canada to be the exclusive Canadian producer of its Somersby Cider brand.
“Our co-pack strategy has been a key driver of business growth, along with our impressive owner brand performance,” said George Croft, president and CEO, Waterloo Brewing. “The compounded annual growth rate of our co-pack business over the last three years is +29 per cent and is projected to be over +45 per cent by the end of the next fiscal year. Our strategic investment of capital in expanding our production capabilities and capacity over the last six years is directly responsible for this compelling track record.”
“We are motivated to be the best co-pack producer in the beer and alcoholic beverage category in Canada,” continued Croft. “Carlsberg choosing to work with us shows that we’re on track to be precisely that.”
Somersby Cider products produced in Waterloo will appear on shelves in time for summer 2020.
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