Waterloo Brewing inks new agreement with Hiram Walker

February 10, 2020, Kitchener, Ont. – Waterloo Brewing Ltd. has announced a new three-year agreement with Hiram Walker & Sons Limited to produce a new line of ABSOLUT® vodka sodas and cocktails.

“Hiram Walker & Sons Limited’s choice to work with us continues to reaffirm our strategy to be the best co-pack producer in the beer and alcoholic beverage category in Canada,” said George Croft, president, and CEO, Waterloo Brewing.

“Waterloo Brewing’s capability to provide high-quality, highly-efficient production along with superior customer service, continues to drive impressive growth in our co-packing business. Our strategic use of capital is clearly paying dividends in the short term,” added Russell Tabata, COO, Waterloo Brewing.

Waterloo Brewing is Ontario’s largest Canadian-owned brewery. The company is a regional brewer of premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally-recognized standards for safe food production.

Founded in 1984 as Brick Brewing Co., the company was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada.

In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders.

Hiram Walker & Sons Limited was established nearly 160 years ago and continues production at its Windsor, Ont.-based facility. The company produces brands such as J.P. Wiser’s®, Lot No. 40®, Pike Creek®, Gooderham & Worts® and Royal Reserve® Canadian whiskies.