Food In Canada

Waterloo Brewing inks new agreement with Hiram Walker

February 10, 2020   by Food in Canada

Waterloo Brewing (CNW Group/Waterloo Brewing Ltd.)

February 10, 2020, Kitchener, Ont. – Waterloo Brewing Ltd. has announced a new three-year agreement with Hiram Walker & Sons Limited to produce a new line of ABSOLUT® vodka sodas and cocktails.

“Hiram Walker & Sons Limited’s choice to work with us continues to reaffirm our strategy to be the best co-pack producer in the beer and alcoholic beverage category in Canada,” said George Croft, president, and CEO, Waterloo Brewing.

“Waterloo Brewing’s capability to provide high-quality, highly-efficient production along with superior customer service, continues to drive impressive growth in our co-packing business. Our strategic use of capital is clearly paying dividends in the short term,” added Russell Tabata, COO, Waterloo Brewing.

Waterloo Brewing is Ontario’s largest Canadian-owned brewery. The company is a regional brewer of premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally-recognized standards for safe food production.

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Founded in 1984 as Brick Brewing Co., the company was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada.

In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders.

Hiram Walker & Sons Limited was established nearly 160 years ago and continues production at its Windsor, Ont.-based facility. The company produces brands such as J.P. Wiser’s®, Lot No. 40®, Pike Creek®, Gooderham & Worts® and Royal Reserve® Canadian whiskies.


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