SponsorsOne introduces proprietary immune boosting beverage
By Food in CanadaFood In Canada Beverages Health & Wellness
May 7, 2020, Waterloo, Ont. – SponsorsOne Inc. has announced it intends to be one the first companies to deliver immune system boosting beverages with water-soluble micronutrient ingredients in a single molecular structure to the U.S.
The drinks support the immune system, help with focused energy, post-exercise recovery and drug-free relaxation and sleep.
“Health and wellness are top of mind around the world today and bringing a new technology to deliver micronutrients in a new way, in a higher dose with high bioavailability will change the way we consume nutrients,” states Myles Bartholomew, CEO of SponsorsOne Inc. “By efficiently delivering all-natural formulations in a novel, effective manner, we can address health, wellness, and performance for all ages.”
The U.S. beverage market has shifted towards health and wellness which now represent 41 per cent of the total beverage volume and more than 50 per cent of the market value. The industry, excluding alcoholic beverages, consumed more than 60 billion gallons of drinks in 2018, generating $188 billion in wholesale revenue.
SponsorsOne states that the novel nutritional technology is the only one available globally that can seamlessly combine both fats- and water-soluble molecules in a beverage providing the following benefits:
- promotes lower need for sugar or complex flavour systems to mask the mineral taste
- enables efficient absorption in the body
- provides fast delivery of benefits
- helps designer beverages to target what consumers are looking for
The proprietary process will allow us to infuse water-soluble ingredients without the use of any chemicals or additives, allowing for full bioactive absorption within the body compared to alternatives.
The company’s plan is to first release an immune boost beverage to include calcium, magnesium, zinc, iron and it will first be marketed to help address the current COVID-19 crisis and then follow with a recovery, sports, energy and relax beverage under the same brand name.
SponsorsOne is a leader in the next evolution of digital marketing through influencer marketing, storytelling and digital-commerce.
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