May 7, 2020, Gatineau, Que. – The Competition Bureau is warning all businesses against making deceptive or misleading claims that their products and services can prevent, treat or cure COVID-19.
The Bureau is actively monitoring the marketplace and taking action to stop potentially deceptive claims that could give Canadians a false impression that products or services can treat COVID-19 infections or protect against the coronavirus.
The Bureau has issued direct compliance warnings to a variety of businesses across Canada to stop potentially deceptive claims, including warnings against:
The businesses included a major national retailer and businesses located in British Columbia, Alberta, Saskatchewan, Ontario, Québec and New Brunswick. Most of the businesses have taken corrective action, pulling products that raised concerns from their shelves or stopping the claims.
The Bureau continues to monitor the situation and will take further action as needed.
Businesses could face severe financial penalties and jail time if their marketing practices do not comply with the law.
Following is a checklist for businesses:
“As concerned Canadians take steps to protect themselves and their loved ones during the pandemic, they need accurate information so they can make informed decisions,” said Matthew Boswell, commissioner of competition. “We urge all businesses to ensure their marketing complies with the law – including any claims made about the performance of their products – or face potential legal action by the Competition Bureau.”
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