Vodka soda sweetened with monk fruit making debut in western provinces
By Food in CanadaFood In Canada Products Beverages
May 7, 2020, Surrey, B.C. – Central City Brewers + Distillers Ltd. has released Fit Hard Soda, the nation’s first, all-natural-flavoured, ready-to-drink (RTD), vodka soda beverage sweetened with monk fruit.
As one of the newest ready-to-drink beverages in a market growing in popularity, Fit Hard Soda has zero preservatives, zero carbohydrates and is gluten free. It is also one of the first in the RTD category that derives its sweet taste from monk fruit, a popular natural sweeter that has existed for centuries.
Similar in shape to a small gourd, monk fruit grows on a vine and was popular with Buddhist monks in the 13th century, hence its namesake.
“In a time when Canadians are isolating at home, Fit Hard Soda provides an all-natural, sugar-free alternative to the more sugary cocktails and beverages we’re seeing online,” said Jeremy Nemanishen, trade marketing manager, Central City Brewers + Distillers.
Initially launching in three western provinces: British Columbia, Alberta and Saskatchewan, Fit Hard Soda comes in white, standard 355-millilitre cans. The cans are sold in an easy-to-carry eight-can mixer pack with two of each flavour per pack. To date, four natural flavours of Fit Hard Soda have been released: lemon with rose, mandarin, dark cherry and pineapple.
Fit Hard Soda is available at select retailers across Western Canada. Additional retail partners in central and eastern Canada will be announced at a later date.
“We’re excited to share this homegrown Canadian product with our retail partners and consumers across Canada,” said Nemanishen. “Fit Hard Soda is a crisp, clean, one-of-a-kind beverage in the ready-to-drink category – it’s nothing to be neutral about.”
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