McDonald’s to highlight items made with 100% Canadian dairy
July 17, 2020, Ottawa, Ont. – McDonald’s Restaurants of Canada Limited will feature the famous Blue Cow logo of Dairy Farmers of Canada (DFC) in its popular $1 cones, $2 sundaes promotion this summer.
In so doing, McDonald’s joins a growing family of companies and products that are leveraging the Blue Cow logo to help consumers identify products made with 100-per-cent real Canadian milk.
“Dairy Farmers of Canada is very pleased to welcome McDonald’s Canada to the Blue Cow family,” said DFC president Pierre Lampron. “McDonald’s Canada’s adoption of the Blue Cow logo speaks volumes about their confidence in Canadian dairy farmers and the stringent standards they uphold every single day in producing high-quality milk.”
“The inclusion of the Blue Cow logo in our summer soft serve campaign advertisement is important, as we want Canadians to know that we’re sourcing and supporting Canadian dairy that’s part of the classic McDonald’s soft serve they know and love,” said Jean-Guillaume Bertola, director, brand strategy, McDonald’s Canada. “This relationship with Dairy Farmers of Canada is one of the many ways we are showcasing our commitment to our Canadian-based suppliers and farmers, and providing quality ingredients to our guests coast-to-coast.”
In just a few short years since its launch, the Blue Cow logo has already become one of the most recognized and most trusted brands in the country. More than 8,000 products now feature the Blue Cow, which has been recognized as one of the top three most influential logos in Canada, according to Cohesion Strategies. Nine out of ten Canadian consumers now recognize the logo.
DFC is the national policy, lobbying and promotional organization representing Canadian dairy producers.
McDonald’s employ nearly 100,000 people from coast-to-coast, and more than 90 per cent of McDonald’s 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs.