Parmalat Canada has announced that all of its Lactantia and Beatrice fluid milk products will soon be displaying the Dairy Farmers of Canada’s blue cow logo to represent that these products are entirely sourced from Canadian milk producers.
The blue cow logo will gradually appear on Lactantia’s and Beatrice’s range of milk and cream within the next three to four months, or as soon as the current inventory is depleted.
“All the fluid milk currently available in Canada comes exclusively from Canadian farms: Lactantia and Beatrice are no exception. As a key stakeholder and major employer in the Canadian dairy and agri-food industry, the entire Parmalat Canada team is committed to processing and distributing milk that is 100 per cent Canadian, and is proud of doing so,” says Marco De Palma, general manager, Fluid and Distributors, Parmalat Canada. “By adding the blue cow logo to our products, we are sending a clear and powerful message to our consumers.”