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Beyond Meat and McDonald’s break up – an analysis
“Beyond Meat is learning the hard way that its “better than beef” rhetoric makes the company a liability. And McDonald’s made that crystal-clear last week.” This is the opinion of Dr. Sylvain Charlebois, Professor and Senior Director at the AGRI-FOOD ANALYTICS…
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McDonald’s to highlight items made with 100% Canadian dairy
July 17, 2020, Ottawa, Ont. – McDonald’s Restaurants of Canada Limited will feature the famous Blue Cow logo of Dairy Farmers of Canada (DFC) in its popular $1 cones, $2 sundaes promotion this summer. In so doing, McDonald’s joins a growing family of companies and…
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McDonald’s expands P.L.T. across Southwestern Ontario
McDonald’s is expanding the global test of its plant-based burger to include 52 restaurants in Southwestern Ontario, starting Jan. 14, 2020, for 12 weeks. The P.LT., which stands for Plant. Lettuce. Tomato., is made with a Beyond Meat plant-based patty.…
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McDonald’s: The great protein betrayal
By Sylvain Charlebois Director, Agri-food Analytics Lab, Dalhousie University When McDonald’s makes a move, everyone pays attention. That’s just the way things are in the foodservice industry. For months, rumours were swirling around McDonald’s and when they would launch a…
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McDonald’s to test plant-based burger in Southwestern Ontario
McDonald’s announced today that it will be conducting a 12-week test of a new plant-based burger called the P.L.T, which stands for Plant. Lettuce. Tomato. McDonald’s has selected Southwestern Ontario as the exclusive market for its global test, which will…
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McDonald’s Egg BLT McMuffin features the Egg Quality Assurance certification
For the next four weeks, advertisements for McDonald’s Canada’s Egg BLT McMuffin sandwiches will promote the Egg Farmers of Canada’s Egg Quality Assurance (EQA) certification mark. The McDonald’s advertisements will be the first time that most Canadians see the new…
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McDonald’s commits to Rainforest Alliance Certified coffee beans
McDonald’s Canada announced its partnership with the Rainforest Alliance to serve McCafé coffee made from 100 per cent Rainforest Alliance Certified coffee beans in all of its restaurants across Canada. The Rainforest Alliance Certified Arabica beans sourced by McDonald’s for…
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McDonald’s Canada on mission to reduce waste with Green Concept Restaurants
McDonald’s Canada is setting out to make packaging more sustainable as part of its goal to reduce its environmental footprint and source 100 per cent of guest packaging from renewable and/or recycled materials. McDonald’s will unveil two “Green Concept Restaurants”…
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McDonald’s announces policy to eliminate overuse of antibiotics in beef
McDonald’s has become the first major fast food chain to establish a comprehensive policy to reduce the use of medically important antibiotics in its beef supply chain. McDonald’s is the world’s largest burger chain and the single largest purchaser of beef in…
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McDonald’s to fully switch to cage-free eggs
Over the next 10 years, McDonald’s plans to switch to 100% cage-free eggs at its locations in Canada and the U.S.
