Lactalis products will feature blue cow logo
Lactalis Canada’s Cracker Barrel, Black Diamond, Cheestrings, aMOOza!, and P’tit Québec cheeses made with Canadian milk will now display Dairy Farmers of Canada’s blue cow logo.
“I’m excited for us at Lactalis Canada to pursue our collaboration with the Dairy Farmers of Canada,” Mark Taylor, president and CEO of Lactalis Canada, said in a press release.
“This logo represents our commitment to the sustainability of our industry and to offer Canadian consumers the best milk and cheese in the country. I believe dairy is fundamental to the health and well-being of consumers, and it is our duty to respond to consumer needs with a variety of cheeses whether for the at-home gourmet, for family dining or for kid’s snacking.”
Pierre Lampron, president of Dairy Farmers of Canada, said the decision by Lactalis to feature the blue cow logo on its products is a testament to their confidence in Canadian dairy farmers and the high-quality milk they produce daily.
“The blue cow logo is one of the most recognized brands in Canada – it provides clarity to consumers that the dairy products they buy are made from 100-per-cent, high-quality milk produced with care by Canadian farmers. No fewer than 88 per cent of Canadian consumers recognize the blue cow logo, which is emblematic of Canadian dairy farmers’ commitment to excellence.”
Starting in late spring, the blue cow logo will gradually appear on Cracker Barrel, Black Diamond, Cheestrings, aMOOza! and P’tit Québec cheeses, in bars, slices, shredded and snack, in all sizes and flavours.
Lactalis Canada is a family-owned business with nearly 140 years of brand heritage in the Canadian dairy industry. Dairy Farmers of Canada is the national policy, lobbying and promotional organization representing Canadian dairy producers.