Beyond Beef launches in Canada
Beyond Meat has launched Beyond Beef in Canada. Beyond Beef is designed to look, cook and taste like ground beef. Canada is the first market outside of the U.S. to offer Beyond Beef.
All of Beyond Meat’s products are designed to meet, if not exceed, the nutritional profile of its animal protein equivalent. Compared to regular ground beef, Beyond Beef offers:
- A complete source of protein with 18g per 100g serving
- More iron
- 35 per cent less saturated fat
- Less total fat
- No cholesterol, antibiotics or hormones
This past summer, Beyond Meat entered the Canadian retail market with the launch of the Beyond Burger and in less than six months, distribution has grown to more than 4,000 stores. At a major Canadian retailer, the Beyond Burger is the No. 1 selling plant-based burger in the fresh meat counter – with 80 per cent of plant-based burger sales in the fresh meat counter coming from Beyond Meat.