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Maple Leaf launches fusion protein products


June 17, 2020, Toronto, Ont. – Canadians curious about plant-based protein can now incorporate it into their meals without compromising on great taste with new Maple Leaf 50/50™, an innovative range of products from Maple Leaf Foods.

Maple Leaf 50/50™ fusion protein products are made with 50-per-cent premium meat and 50-per-cent plant-based and natural ingredients to deliver the taste, satisfaction, and sensory experience of traditional meat products. The range of Maple Leaf 50/50™ products is available in major grocery stores across Canada.

Interest in plant-based protein is growing, with 55 per cent of Canadians thinking about reducing their meat consumption. As a leading North American producer of meat and plant protein products, Maple Leaf says it is committed to providing Canadian families with more choices. Maple Leaf 50/50™ is a direct response to Canadians’ desire to eat sustainably.

The Maple Leaf 50/50™ line of products carries a new Carbon Zero logo, reflecting the fact that Maple Leaf Foods is the world’s first major food company to become carbon neutral.

“There has been significant growth in the meat-alternatives category, but the taste, texture and long list of ingredients have been barriers for some consumers who want to explore plant-based protein foods,” says Casey Richards, SVP marketing and innovation, Maple Leaf Foods.

“Providing delicious options that reflect the way Canadians live, cook and grill is a priority for us at Maple Leaf. We are proud to launch Maple Leaf 50/50™ and introduce fusion protein as a balance of meat and plant-based protein for Canadians who love meat protein but want to make sustainable food choices.”

The new product line includes:

  • Maple Leaf 50/50™ Burger: A beef and plant-based burger made with premium beef, pea protein and natural ingredients, delivering 21 grams of protein per serving.
  • Maple Leaf 50/50™ Dinner Sausages: A pork and plant-based sausage made with premium pork, pea protein and natural ingredients, delivering 12 grams of protein per serving.
  • Maple Leaf 50/50™ Breakfast Sausages: A pork and plant-based breakfast sausage made with premium pork, pea protein and natural ingredients, delivering 10 grams of protein per serving.
  • Maple Leaf 50/50™ Grounds: Beef and plant-based grounds made with premium beef, pea protein and natural ingredients, delivering 19 grams of protein per serving.

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