The fundraising campaign will run until June 21 with the goal of donating 200,000 meals or more.
“Right now, food banks need our help more than ever,” said Nivera Wallani, president and general manager, KFC Canada. “Due to the pandemic, countless food drives and fundraisers have been cancelled, while food bank use continues to increase. Whether it’s from our kitchen or not, we believe that everyone deserves a meal. Supporting Food Banks Canada in their mission is truly humbling.”
Canadians looking to participate in the initiative can do so by purchasing any bucket from their local restaurant through delivery, drive-thru or take-away. Food Banks Canada will then receive the meal contribution in the form of a collective cash donation to share with their food bank network.
KFC has a long history of donating food through its Harvest program, which sees restaurants supply local charities, food banks and shelters with cooked surplus chicken every day. Since the Harvest program began in 2016, KFC restaurants from across the country have donated 182,000 pounds of food to more than 240 Canadian charities.
Throughout COVID-19, multiple franchisee groups have also made significant donations to local hospitals, first responders and shelters.
“We are grateful for KFC’s donation,” said Chris Hatch, CEO, Food Banks Canada. “The 200,000 meals are greatly needed, even as Canada begins to re-open. Tackling ongoing food insecurity through the pandemic requires continued generosity from our partners.”
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