McDonald’s to test plant-based burger in Southwestern Ontario
McDonald’s announced today that it will be conducting a 12-week test of a new plant-based burger called the P.L.T, which stands for Plant. Lettuce. Tomato. McDonald’s has selected Southwestern Ontario as the exclusive market for its global test, which will take place in 28 restaurants, starting September 30. The P.L.T. is made with a Beyond Meat® plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s, to deliver the” iconic McDonald’s taste customers know and love”, the company said in a release.
McDonald’s Canada chef, Jeff Anderson, said the company is “eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants.”
The plant-based patty has no artificial colours, artificial flavours, or artificial preservatives and will be priced at $6.49 CAD plus tax.