Denny’s Corp. is launching a new plant-based Beyond Burger at more than 1,700 locations across the U.S. and Canada.
To celebrate the milestone, the restaurant chain is providing a free Beyond Burger with the purchase of any beverage at all participating Denny’s locations on Jan. 30 from 11 a.m. to 10 p.m., while supplies last.
The decision to launch the product chain-wide was made after the successful rollout of the burger in Los Angeles restaurants.
The burger features a 100-per-cent, plant-based patty, topped with freshly sliced tomatoes and onions, lettuce, pickles, American cheese and all-American sauce on a multi-grain bun.
The burger is designed to look, cook and taste like a beef burger, but has more protein, less total and saturated fat and no cholesterol compared to a regular beef burger, and is made without soy, gluten or GMOs.
Denny’s is partnering with Beyond Meat, Inc. to produce the burger. Founded in 2009, Beyond Meat is one of the fastest-growing food companies in the U.S., offering a portfolio of revolutionary plant-based proteins.
“We were thrilled to be able to answer the call from our guests to add more plant-based protein options to our menu when we launched the Beyond Burger in Los Angeles at the end of last year,” John Dillon, chief brand officer for Denny’s, said in a press release. “The positive response we received validated our decision to partner with Beyond Meat to introduce our guests to a plant-based option.
“We could not be more excited to add the Beyond Burger to our permanent lineup of delicious, affordable menu options as we continue to innovate and expand our menu to meet evolving dietary preferences.”
Tim Smith, Beyond Meat’s vice-president of North America sales, foodservice, said partnering with Denny’s has been a big step in increasing offerings for those looking to introduce plant-based protein into their diets or for alternative choices at their favourite restaurants.
“We’re delighted to expand our partnership with the iconic diner and provide another option that offers the taste you know and love with a burger but has the nutritional and environmental benefits of plant-based protein.”
Denny’s is one of America’s largest full-service family restaurant chains, currently operating more than 1,700 franchised, licensed, and company-owned restaurants across the U.S., Canada and other parts of the world.
For more information, visit www.dennys.com.
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