Kraft Heinz unveils new salad dressing brand

The Kraft Heinz Company launches Pure J.L. Kraft, a new line of shelf-stable, premium dressings and marinades, exclusively in Canada.

Pure J.L. Kraft comes in 12 flavours, six of which are new to the Canadian salad dressing category: Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, Orange Turmeric Poppyseed and Black Garlic & Cracked Pepper.

“With Pure J.L. Kraft, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally inspired flavours they are craving and convenience they are looking for in the grocery aisle,” says Stephanie Goyette, head of Taste Elevation Platform, marketing & strategy at The Kraft Heinz Company Canada. “There are endless ways to integrate our flavours into at-home recipes – from dressing a salad, to topping a grain bowl, or marinading proteins and vegetables. With Pure J.L. Kraft, we’re reminding people that just because something is made with simple ingredients does not mean it needs to be boring.”

The launch of Pure J.L. Kraft marks the third Kraft Heinz brand to launch or return to Canada in 2024.