On World Food Day last week, purchases of Kraft-Heinz products supported food bank donation
On World Food Day, October 16, Canadians could participate in the country’s largest one-day, donation matching event for Food Banks Canada by purchasing select Kraft Heinz products
The purchase of a participating Kraft Heinz product was matched with a donation to Food Banks Canada. Participating products include any variety of Kraft Peanut Butter, Philadelphia Cream Cheese, Kraft Salad Dressing, Kraft Dinner, Classico Pasta Sauce, Maxwell House Coffee or Heinz Ketchup.
This new initiative from Kraft Heinz Canada will support Food Banks Canada with a 5-year, $20-million product donation that will help bring meals to the tables of the 4.4 million Canadians affected by food insecurity across the country. The scope and donation effort of Kraft Heinz Pantry Day makes it the largest one-day donation matching event for Food Banks Canada.
Kraft Heinz Pantry Day is another milestone in Kraft Heinz Canada’s long history of supporting food banks in Canada. The company most recently donated 1 million meals to Food Banks Canada and Personal Protective Equipment (PPE) for those working on the frontlines of Canadian food banks. The much-needed commitment helped to ensure Canadians in need have food on their tables during the COVID-19 pandemic.
“We are thankful to have found a great long-term partner in Kraft Heinz Canada,” says Chris Hatch, Chief Executive Officer, Food Banks Canada. “The Kraft Heinz Pantry Day commitment makes them our largest consumer packaged goods supporter and this donation will go a long way in helping us to deliver vital food aid to Canadians in need.”