Food In Canada

Kellogg Canada turns back time with retro packaging

April 27, 2023  
by Food in Canada Staff

Grain & Oilseed Milling
Kellogg Canada

Kellogg Canada introduces totally tubular, limited-edition retro packaging for Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes products.

These far-out throwbacks of bodacious cereal boxes from the ‘70s, ‘80s and ‘90s feature iconic mascots as well as fun cereal facts. These are only available until the end of May 2023 while supplies last.

“Our collective memories flash back to those familiar Kellogg’s cereal boxes that sat on our breakfast table every morning while we were growing up,” says Emma Eriksson, vice-president, marketing and well-being, Kellogg Canada. “Whether it was Toucan Sam, Tony the Tiger, Cornelius (the Corn Flakes rooster) or Snap! Crackle! and Pop!, these images are remembered fondly in the hearts of Canadians who can now share them with their own families with our Kellogg’s Retro Series. The nostalgic designs will take Canadians back in time, while the cereal provides the easy, convenient nutrition that today’s consumers demand.”



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