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Nine out of 10 Canadians eat cereal, says Kellogg Canada

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In honour of National Cereal Day on March 7, Kellogg Canada released a survey of Canadian consumers and their cereal habits.

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Mississauga, Ont. – Canadians are a wacky bunch – at least in the cereal department.

In honour of National Cereal Day, Kellogg Canada Inc. released some survey results about Canadians and their cereal consumption. The company says the survey was conducted among 1,353 randomly selected cereal-eating Canadian adults who are Angus Reid Forum panelists.

In a statement, Kellogg says nine out of 10 Canadians eat cereal, with more than half of us consuming cereal one-to-three times per week. About 35 per cent of us will have it for dinner and 21 per cent of us will enjoy it any time of day.

But Kellogg Canada took a deeper look at our cereal habits. Here, as listed in the statement, are the company’s findings:

  • A whopping 95% of us pour the cereal into the bowl first.
  • 70% of Canadians eat their cereal quickly to keep it crisp, while 30 percent prefer it soggy.
  • Millennials are the biggest fans of the crunch (78%) versus Boomers (59%).
  • Canadians like to mix it up with 19% of us creating our own custom blend of mix ‘n match cereal favourites.
  • Canadian cereal choices are driven by taste above everything else at 75%. Nutrition follows at 60%, and value at 42%.

The survey found that most of us, 91%, choose milk, but others have different ideas:

  • Almost one quarter reach for milk alternatives like almond and soy – this jumps to 34% of Millennials;
  • 22% stir it up with yogurt;
  • 17% prefer cereal with hot milk; and
  • 11% sweeten the bowl with flavoured milk like chocolate and strawberry. This rises to 17% of Millennials.

Kellogg Canada also found that Canadians aren’t afraid to experiment with their toppings choices:

  • 12% drizzle on maple syrup, with men choosing the sweet stuff more than women;
  • 5% scoop on ice cream;
  • 3% add protein powder or peanut butter; and
  • 1% have tried bacon, hot sauce, ketchup or soya sauce.

And while they were at it, Kellogg Canada also took a look at habits across Canada:

  • Atlantic Canadians are most likely to custom-mix their cereals at 29%;
  • Quebecers lead the nation in adding maple syrup at 19%;
  • Ontarians are the most likely to enjoy cereal as an afternoon snack;
  • Manitoba is the epi-cereal-centre of the nation with 33% enjoying a bowl three times a week or more;
  • Those in Saskatchewan are most interested in texture at 32%;
  • Albertans are most likely to try eggnog-soaked cereal at 7%; and
  • Over a quarter of British Columbians top their cereal with earthy nuts and seeds.

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