The Portable Pantry

Superfoods and More
Beyond healthy eating, Mahaffy observes that consumers are also still strongly interested in baked and snack “superfoods.” In response, producers are packing products with good-for-you ingredients. Weston now offers Country Harvest Plus, containing whole grains, twice the iron and folic acid of normal Country Harvest, boosted fibre and Omega-3. The company’s Gadoua Vitalité specialty high-nutrition line has grown to include a new Oatbran offering and four varieties of right-size bagels. And capitalizing on interest in healthy eating, Dempsters recently launched TV ads that feature Looneyspoons cookbook authors Greta and Janet Podleski extolling the virtues of Dempsters SMART 100% Whole Grain Wheat Bread versus highly refined carbohydrates. Sara Lee is also using celebrity appeal within its marketing campaign that attempts to unite fans of Disney’s “High School Musical 3: Senior Year” with its Soft & Smooth bread products. “Weston Foods, as a proud Olympic supplier to Vancouver 2010, will reinforce the equities of taste and fun that are important to the Wonder brand,” says Mahaffy.