Freshslice donating portion of Canada Day pizza sales to Black Lives Matter
June 26, 2020, Vancouver, B.C. – Freshslice Cares will be working in concert with all Freshslice restaurants to help continue to build awareness of the Black Lives Matter (BLM) movement.
Freshslice Cares will be donating $1 from every full pizza sold the Canada Day holiday on July 1 to local community groups to help promote BLM.
“We acknowledge, respect, and celebrate differences and commonalities of all the members of Canadian society and continue to push for justice for Black people and, by extension, all people,” Freshslice Pizza founder and CEO Ray Russell stated.
“We serve over 15,000 customers a day and decided to use that reach working with Freshslice Cares to help raise funds that will be used to further communicate BLM’s message, raise awareness and be part of the solution as we march towards the eradication of all forms of prejudice.”
Freshslice Cares’ core principle recognizes that sport promotes social inclusion and children from diverse ethnic backgrounds getting together as a team supports communities. The company states that positive sports experiences make possible development of healthy active communities, enriching lives through personal, social interaction.
“Recognizing that Freshslice Cares and the BLM movement have similar objectives, it made a lot of sense for us to partner on Canada Day with Freshslice to help raise funds for BLM,” said Freshslice Cares director Tom Horler.
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