The company states it heard feedback from many guests who said they wanted to enjoy beverages with a non-dairy alternative. Based on guest research, the company found that Tim Hortons guests who requested a non-dairy alternative would opt for almond beverage more than other alternatives.
“In addition to adding almond beverage, we’re also responding to feedback by now offering skim milk to our guests,” said chief marketing officer Hope Bagozzi. “Hearing and acting on guest feedback is really important to help us provide the best possible experience. We’re happy to be offering more choices to guests.”
“We know that many Canadians have a growing desire for plant-based products, both for the nutritional benefits and delicious taste,” said Jeremy Oxley, Danone vice president – marketing, strategy and insights. “Silk® Almond Beverage clearly meets this need. In addition to its great taste, (it) is free from dairy, lactose, soy and gluten, plus it provides a number of essential nutrients.”
There will be no additional cost to add skim milk to any beverage, or for almond beverage to be added to brewed or iced coffee and hot teas. Prices will vary by region when almond beverage is added to espresso-based beverages, tea lattes, or frozen beverages like Iced Capps.
Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world.
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