Food In Canada

Freshslice joins growing list in boycotting Facebook

By Food in Canada   

Food In Canada Business Operations Bake & Snack Food Freshslice Pizza (CNW Group/Freshslice Pizza)

July 2, 2020, Vancouver, B.C. – Freshslice Pizza is joining a growing list of top international and Canadian brands vowing to boycott paid advertising on any Facebook Inc. platforms going forward because of the company’s refusal to address the spread of hateful content on its social media platforms.

“We agree with the positions expressed by the Stop Hate For Profit movement boycott,” CEO Ray Russell stated. “We will not return to spending any advertising dollars on Facebook and Instagram until we see some significant progress as we and our franchise partners believe that Facebook has not done enough to keep racist, false and dangerous content off its platforms.”

“We know that 99 per cent of Facebook’s $70 billion comes from advertising revenue,” said Tom Horler VP of marketing. “We just can not in good conscience support them unless they start to act more responsibly.

One of our fundamental business practises is promoting heathy communities through our charitable foundation, Freshslice Cares. Consequently, our choice in advertising media has to reflect this practice.”


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