Food In Canada

Empire Company sponsors Canadian Olympic team, becoming the first official grocer of Team Canada

October 7, 2019   Food in Canada

MISSISSAUGA, Ont. - Canadian athletes join Empire Company CEO, Michael Medline and COC CEO, David Shoemaker to celebrate historic partnership between Sobeys Inc. and Team Canada, announcing Sobeys Inc. as the first-ever Official Grocer of Team Canada. From left to right: (Back Row) Sean McColl (Sport Climbing), Sobeys Inc. SVP Marketing Sandra Sanderson, Empire Company CEO Michael Medline, COC CEO David Shoemaker, Kylie Masse (Swimming), (Front Row) Kia Nurse (Basketball), Sarah Pavan (Beach Volleyball), seen at the Team Canada-Sobeys Inc. partnership launch on Monday, October 7, 2019. (CNW Group/Empire Company Limited)

Empire Company today announced its partnership with the Canadian Olympic Committee, proudly making its family of brands the first official grocer of Team Canada. Empire’s soon to be launched e-commerce platform, VoilĂ  by Sobeys, is the official online grocer of Team Canada.

Empire’s partnership with the Canadian Olympic Committee marks the first time a national grocer has become a part of the Canadian Olympic family. Healthy food and nutrition will be a key area of focus for the partnership. The Company’s marketing campaign will be unveiled in early 2020.

Empire today also unveiled a partnership with Hockey Canada, a sports partner of the Canadian Olympic Committee. In its efforts to raise awareness around female participation in Sport in Canada, Empire will be the exclusive partner of the Canadian National Women’s Hockey Team. Sobeys will support and celebrate the team leading up to and on the Olympic stage, as well as at the 2020 IIHF Women’s World Championship held in Sobeys’ home province of Nova Scotia.

Empire Company is a Canadian company headquartered in Stellarton, N.S. Empire’s key businesses are food retailing, through wholly-owned subsidiary Sobeys Inc., and related real estate.


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