Empire Company sponsors Canadian Olympic team, becoming the first official grocer of Team Canada
Empire Company today announced its partnership with the Canadian Olympic Committee, proudly making its family of brands the first official grocer of Team Canada. Empire’s soon to be launched e-commerce platform, Voilà by Sobeys, is the official online grocer of Team Canada.
Empire’s partnership with the Canadian Olympic Committee marks the first time a national grocer has become a part of the Canadian Olympic family. Healthy food and nutrition will be a key area of focus for the partnership. The Company’s marketing campaign will be unveiled in early 2020.
Empire today also unveiled a partnership with Hockey Canada, a sports partner of the Canadian Olympic Committee. In its efforts to raise awareness around female participation in Sport in Canada, Empire will be the exclusive partner of the Canadian National Women’s Hockey Team. Sobeys will support and celebrate the team leading up to and on the Olympic stage, as well as at the 2020 IIHF Women’s World Championship held in Sobeys’ home province of Nova Scotia.
Empire Company is a Canadian company headquartered in Stellarton, N.S. Empire’s key businesses are food retailing, through wholly-owned subsidiary Sobeys Inc., and related real estate.