Beyond Meat announced today that for the first time, its plant-based Beyond Burger will be available in the meat case at Canadian retail outlets nationwide at Co-op Food Stores, Fresh Street Market, IGA, Loblaw, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market.
“We are about accessibility and meeting people where they’re at in their journey– whether you’re a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating and feel great afterward”
“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of the Beyond Burger, retail is the natural next step for our brand,” said Beyond Meat founder and CEO Ethan Brown. “We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat.”
The Beyond Burger is the first plant-based burger that’s designed to look, cook and satisfy like beef but is made entirely from plants without soy, gluten or GMOs. The delicious plant-based patty boasts 20g of protein with less total & saturated fat than a traditional beef burger, making it the perfect mealtime solution for a growing consumer segment in search of more nutritious and environmentally sustainable protein options.
“We are about accessibility and meeting people where they’re at in their journey– whether you’re a hard core carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating and feel great afterward,” continued Brown.
According to the 2019 Canada Food Guide, Canadians are encouraged to diversify their protein sources, with an emphasis on incorporating more plant-based proteins. Beyond Meat works in service of that vision by sourcing the same building blocks of meat — proteins, fats, trace minerals and water — directly from the plant kingdom, and then using them to rebuild meat from the ground up without sacrificing taste or texture. This innovative approach results in a delicious burger that is better-for-you and uses fewer natural resources than traditional livestock production.
The Beyond Burger (MSRP $7.49-7.99CAD) will be available in the meat case at the following retailers and other independent & natural food stores by end of May (price & participation may vary):