Food In Canada

Company launches plant-based meat alternatives in select Whole Foods stores

By Food in Canada   

Food In Canada Business Operations Products Specialty Foods The Very Good Food Company

June 9, 2020, Vancouver, B.C. – The Very Good Food Company Inc. has announced that select Whole Foods Market stores in Vancouver and Victoria, B.C., are now carrying the company’s flagship Very Good Butchers brand of plant-based meat alternative products.

Products currently being offered at Whole Foods include the Very Good Burger, Smokin’ Burger, British and Smokin’ Bangers as well as a Taco Stuffer.

The company expects to augment the lineup with additional products as its relationship with Whole Foods evolves.

“I would like to thank our team and partners for their collective efforts over the past eight months to make this launch a reality,” said Mitchell Scott, CEO of Very Good Food. “We are thrilled to be working with Whole Foods Market and bring our delicious, low-processed and natural plant-based meat alternatives to more people.


“At a time of growing momentum for the shift away from traditional animal-based meat, this is a very meaningful opportunity for our company.”

Very Good Food is an emerging plant-based food technology company that designs, develops, produces, distributes and sells a variety of plant-based meat and other food alternatives.

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