RTD non-alcoholic brand Atypique goes national

It is launching nationally across Canada in major retailers including Loblaws, Metro, Amazon, and Sobeys. Its product line includes Atypique Spritz Flavoured Alcohol Free Sparkling Beverage, Atypique Gin and Tonic Flavoured Alcohol Free Sparkling Beverage, Atypique Mojito Flavoured Alcohol Free Sparkling Beverage, Atypique Spiced Rum and Cola Flavoured Alcohol Free Sparkling Beverage, and Amaretto Sour Flavoured Alcohol Free Sparkling Beverage.

All products are available in single 355 mL cans or a 12-pack at select retailers.

Former Canadian professional footballer, Étienne Boulay founded Atypique in 2020 with one goal in mind: push the limits of the ready-to-drink industry by offering classic favourite cocktails, but in an alcohol-free version.

Being sober, Étienne knew there was an untapped space for those just like him. He said, “This is a drink for the bold, those for whom being yourself is synonymous with courage. Those for whom the important thing is not so much to be different, but to make a difference.”