Häagen-Dazs brings ‘ice cream’ to the yogurt aisle

“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” said Benjamin Myers, senior brand manager at General Mills. “From the smooth, creamy texture to the delicious, premium flavours, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”

The product innovation is slow crafted, utilizing a fermentation process that is up to five times longer than traditional yogurt to create a thick, creamy texture reminiscent of ice cream. Cultured Crème also uses a unique blend of dairy cultures that is said to offer a smoother taste experience.

Häagen-Dazs Cultured Crème’s has nine flavours, such as vanilla bean, strawberry, coffee, lemon, blueberry and black cherry.