NotChicken crosses into Canada

NotCo launches NotChicken nuggets and burgers in Canada.

Developed through NotCo’s patented artificial intelligence technology, NotChicken is vegan, non-GMO, cholesterol-free and formulated using a combination of unexpected ingredients like peach, bamboo fibre and fava bean.

“At NotCo, we believe that shifting the food system away from animal dependency doesn’t have to come at the expense of consumer satisfaction,” said Andre Manuel, general manager of NotCo Canada. “Our goal with NotChicken– as with all NotCo products – is to deliver a no-compromise experience that tastes, cooks and looks just like the animal-based reference.”