Nature Valley launches first savoury snack

Nature Valley rolls out its first savoury snack, the Nature Valley Savoury Nut Crunch Bar. They’re available in three flavours: Everything Bagel, White Cheddar and Smoky BBQ.

“Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle,” said Ray Joncas, vice-president and business unit director, Bars at General Mills. “Snacking fans now have the best of both worlds with our new Savoury Nut Crunch Bars as a companion to our traditional whole grain oat granola bars.”