District Ventures Capital has closed an equity investment with OHi Food Co., producers of the popular refrigerated OHi Superfood Bar.
The snack was created after founder Dawn Anderson realized the snack bars that she had been eating were filled with unwanted ingredients. OHi Superfood Bar has quickly emerged as a disruptor of traditional snack bars and in the newly formed refrigerated healthy snack bar categories.
“We are excited to have created an innovative superfood bar that offers consumers something unique in the expanding refrigerated fresh snacking category,” said Anderson. “We are thrilled about our partnership with District Ventures, as we have already witnessed growth tied directly to their investment.”
Unlike most snacks, which are traditionally found in the aisles of grocery stores, OHi Food Co. products are located in the refrigerated section. OHi Superfood Bars used nutrition focused ingredients that are plant-based, non-GMO project verified, and free from gluten, grains, dairy, soy and refined sugars.
“Today’s consumer is much more sophisticated and educated than they have ever been. They seek products which not only satisfy their taste buds but have health benefits – both qualities that OHi Superfood Bars possess,” said Arlene Dickinson, general partner of District Ventures Capital.