Heinz launches new spicy sauces

Heinz debuts four additions to its spicy sauce category. The Heinz Hot Varieties include a new line-up of three Spicy Ketchup flavours (Chipotle [medium], Jalapeño [hot], and Habanero [hotter]) and the first-ever Heinz Hot 57 Sauce.

The Heinz Hot 57 Sauce is a red jalapeño twist on the brand’s classic 57 Sauce. It is the first new Heinz 57 product in over 10 years.

“We know consumers are hungry for a wider variety of spicy sauces and flavours, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, brand manager, Heinz Innovation at the Kraft Heinz Company.