Food In Canada

EverGrain unveils nutrition powders with upcycled barley protein

April 5, 2023  
by Food in Canada Staff

Health & Wellness
sports nutrition

EverGrain, AB InBev’s sustainable ingredient business, along with filmmaker James Wilks, launch FȲTA, the first portfolio of high-performance sports nutrition powders made from upcycled barley protein.

“As an ingredient business within the world’s leading brewing company, we have the unique capability to scale production of upcycled barley protein. In fact, we estimate we can upcycle and commercialize upwards of 6,000 metric tons a year,” said EverGrain CEO Greg Belt. “Considering EverPro is highly compatible with other proteins, it can accelerate the innovation needed in the sports nutrition category and beyond.”

“We had very high standards for FȲTA to deliver clean, superior nutrition and an exceptional user experience. EverPro is the only ingredient in the world we could find that enabled us to create a product that met all the criteria,” said Wilks.

FȲTA will initially be launched solely as an ecommerce brand. The first products to market will be ready-to-mix powder in the three flavours of chocolate, vanilla and café latte.



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