July 28, 2020, Toronto, Ont. – Heinz is introducing HEINZ BY NATURE™, a new lineup of baby food, including options that are organic, and made with natural ingredients and acerola cherry.
Propelling the category forward, it’s made with simple processes like washing, chopping, heating and pureéing – it’s made from nature, close to homemade. The lineup also includes recyclable glass jar formats for parents looking for more eco-friendly and transparent packaging.
“We know preparing your own baby food with simple ingredients can be daunting and not all new parents have the time,” says Daniel Gotlib, senior manager, brand building and innovation, Kraft Heinz Canada. “With HEINZ BY NATURE™, we’ve crafted a lineup of baby foods that parents can feel good about feeding their baby on-the-go or at home.
“Our products have no added salt or sugar and are free from artificial preservatives. Parents have options for organic or made with natural ingredients and acerola cherry. It’s a high-quality baby food that caters to parents’ needs.”
To introduce the new product lineup to Canadians, HEINZ BY NATURE™ has teamed up with Abbey Sharp, a registered dietitian, to launch, “A Wonderful Meal from Nature,” an interactive baby book, designed to help babies establish a healthy relationship with food. The book playfully showcases the connection between food and nature, encouraging babies to embark on a journey of discovering the goodness of nature.
The HEINZ BY NATURE™ product lineup will have 40 different SKUs, including 21 new pouches and 19 recyclable glass jars, made up of single-flavour profiles such as pear and prune, and multiple flavour profiles such as blueberry/apple/oat and pear/sweet potato/plum.