Fruit pieces add a touch of class

Manufacturers of baked goods and snacks can now include concentrated fruit pieces with authentic provenance in their products, thanks to the latest innovation by Taura Natural Ingredients.Tapping into the theme of ‘Rooted & Real’, Taura’s new URC speciality range includes named-variety fruit ingredients made from France’s unique Normandie apples and apricots du Roussillon, as well as American Concord grapes.

Raf Vanlommel, Taura’s marketing manager for EMEA, says: “All of our ingredients are of the highest quality, but these are something special. They retain all the flavour characteristics of the original fruit variety, adding a touch of class to a product. If you’re looking to create a point of difference and appeal to more discerning consumers, then these pieces are the perfect fit.”