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Give and Go acquires U.S.-based premium muffin manufacturer

Toronto's Give and Go Prepared Foods has acquired Uncle Wally's, a U.S.-based maker of premium branded and private label muffins


Toronto – Give and Go Prepared Foods Corp. has acquired a U.S.-based muffin business.

Based in Shirley, N.Y., Uncle Wally’s LLC and Vision Enterprises LLC is a privately held family business that is 100 per cent employee owned.  Its product portfolio features muffins – both its own and private label – cookies and Fiber One Wraps. Its products are sold through grocery stores and club stores across the U.S.

Uncle Wally’s has two production facilities totalling 180,000 sq. feet located in Long Island, N.Y. It has four baking lines, including one for small scale baking and testing; state of the art, energy efficient systems; and offers a wide range of muffin products from 1.0 to 4.5 ounces with various packaging configurations from individually wrapped, family-style boxes to bulk packaging.

Both Give & Go and Uncle Wally’s sell predominately through the in-store bakeries of North American retailers and grocers, and the Uncle Wally’s muffin program is a key complementary addition to Give & Go’s portfolio of thaw-and-sell products.

Give & Go says the acquisition will allow both organizations to leverage the collective service, innovation, manufacturing expertise, and distribution resources to better serve their customers.

In particular, Uncle Wally’s is now able to leverage Give & Go’s management infrastructure along with its sales force and customer relationships in the ISB channel. The leadership team of Uncle Wally’s will be joining Give & Go and assuming new roles in the combined company’s manufacturing, sales and marketing organizations.

Give & Go was founded in 1989 and delivers value-added, branded and private label programs across a range of customer segments such as Mini-Treats, cupcakes and better-for-you snacking.

Give & Go’s products include Two-Bite, Kimberley’s Bakeshoppe, Create-a-Treat, Mason St. Bakehouse, and The Worthy Crumb Pastry Co. brands. The company has seven manufacturing facilities in Toronto.


Deanna Rosolen

Deanna Rosolen

Managing Editor, Food in Canada
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