Food In Canada

Watch Webinar: Emerging F&B Processing Technologies

Food in Canada is proud to present the second annual webinar series on Food Innovation in Canada. Join us once a month to discuss emerging trends in the food manufacturing sector.

During the second part of the series on April 5, we turned our attention on “Emerging F&B Processing Technologies.”

This one-hour web discussion focused on new and emerging food processing technologies like precision fermentation and artificial intelligence.

Panelists included Alexandra (Alex) Barlow, VP-Programs, Canadian Food Innovation Network (CFIN); Dr. Jitin Bali, Chief Scientific Officer, The Cultivated B; and Matias Muchnick, CEO and Founder, NotCo.

Alexandra Barlow


Alexandra (Alex) Barlow is an economic development advocate and business advisor with over a decade of experience in writing, researching, and administering government incentives at both the provincial and federal levels. She loves learning about where and how disruptive products, technologies and services originate and has leveraged her curiosity into funding success for her clients, enabling hundreds of Canadian food businesses to access over $300 million in government incentives.

Dr. Jitin Bali


Dr. Jitin Bali works as CSO in the Cultivated b GmBh, Heidelberg, Germany. He has been associated with the company since its Inception. He oversees scientific/technological operations along with prioritizing research directions for current and future markets. Specifically, he is involved in creating various cellular resources for diverse products ranging from single peptides to complex cellular systems, thereby delivering innovative solutions. He obtained his PhD in neuroscience from the University of Zürich. Afterwards, he worked in ETH Zürich and MPI-AGE on various scientific topics. Now he is actively involved in pioneering the innovative work at the Cultivated b GmBh.

Matias Muchnick

Matias Muchnick is the CEO and founder of NotCo, an international plant-based food tech company that achieved unicorn status at a valuation of $1.5 billion in 2021. Matias has also been instrumental in forming a joint venture with the Kraft Heinz Company, called The Kraft Heinz Not Company, to reimagine global food production and advance it toward a more sustainable future. He is often called upon as an expert, providing insight on the future of plant-based, the role technology has on the food we eat, and global innovation.

Moderator Mark Juhasz

Mark Juhasz is the CEO of Harvest Insights. He leads market and consumer research, analytics and insights for new partnerships and business development. He has a background primarily in the consumer goods and agri-food sector, working with organizations such as the Canadian Food Innovation Network; Innovation, Science and Economic Development Canada; the Canadian Institute for Food Science and Technology; Food, Health and Consumer Products of Canada; ALUS Canada; the Lang School of Business at the University of Guelph; Agriculture and Agrifood Canada; Global Affairs Canada; and the Ontario Ministry of Agriculture, Food and Rural Affairs.


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