Boston Beer to open cannabis R&D hub in Canada
The Boston Beer Company is establishing a subsidiary to serve as a dedicated research and innovation hub in Canada focused on non-alcoholic cannabis beverages.
Boston Beer is the manufacturer of alcohol brands, such as Samuel Adams and Truly Hard Seltzer.
It has hired industry veteran Paul Weaver to lead the research hub. This new subsidiary will enable the company to develop and pilot unique cannabis beverages while cannabis regulations continue to evolve around the world.
“This is just the beginning of our journey and, like any craft, requires a continuous commitment to learning. We know cannabis is new for many of our drinkers and they deserve the best, which is why we’re taking the time to do this right,” said Paul Weaver, director, Head of Cannabis.