Teterboro, N.J. – It’s Tiki time!
According to Symrise, the Tiki beverage trend is gaining traction, especially in the U.S. So the company has launched Tiki Time, a series of Tiki beverage concepts featuring innovative flavours such as passion fruit, ginger beer, mango, banana, Curacao, coffee, grapefruit, lychee, hibiscus, falemum and coconut.
The company says Tiki beverages have recently captured the interest of millennials and baby boomers. Tiki elaborate and fun-based cocktails were introduced in the 1930s and had a resurgence in the 1950s and 1960s.
The company adds that formulators who want to feature tequila, whiskey, rum, brandy and similar alcohol notes while limiting the amount of sprits in the final product, can find a solution in Symrise’s Typarom technology.
Typarom mimics the flavour of spirits and their maturation. In addition, another of Symrise’s recent initiatives, All About Rum, has yielded significant insights into the way rum is used in Tiki drinks.