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Dawn Foods celebrates 100 years with year-long campaign


Global bakery manufacturer and ingredients supplier Dawn Foods Ltd. has launched a year-long Thank You to Bakers campaign to mark the company’s 100th anniversary.

During the campaign, Dawn aims to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication.

Connected to the campaign, Dawn also unveiled its #DonutsForGoodEntry promotion that encourages bakers to use the hashtag on social media to highlight the positive deeds they do in their local communities.

The promotion includes a raffle for Dawn customers using the #DonutsForGoodEntry when sharing their story. Entries will also be accepted on the Dawn website. Participating customers will be entered for the chance to win a $5,000 donation in their name, to a charitable organization of their choice. Dawn will raffle 10 donations, totaling $50,000.

“We want to celebrate our 100 years of growth and accomplishments by recognizing those who have made our success possible – the bakers who bring joy every day to their customers and communities around the world,” Carrie Jones-Barber, CEO of Dawn Foods, said in a press release.

“As we look back at the legacy we’ve created, in partnership with our customers, we’ve grown from a small family business to nearly 5,000 team members. Additionally, we continue to lead the way in digital advancements and industry-leading product innovations coming to market this year that are sure to excite customers. We have a promising year ahead and this campaign sets the tone for our year-long appreciation to bakers.”

To enter, all Dawn customers need to do is share details of the charitable work they do within their local communities along with a photo on social (Facebook, Instagram and Twitter), using the hashtag #DonutsForGoodEntry, between Feb. 1, 2020 and April 30, 2020. Bakers can also submit entries directly via the entry form at www.dawnfoods.com during the same timeframe. Only one entry per customer will be accepted.

Raffle winners will be drawn at random and announced on National Donut Day – June 5, 2020. While bakers everywhere are encouraged to share the positive impact they’re making in their communities using #DonutsForGoodEntry, only Dawn customers can be entered to win the donation.

In addition to the raffle, the program will also include an anniversary party hosted by Dawn on June 3 at its headquarters in Jackson, Mich. Customers will be featured – along with their stories of how they support and give back to their communities – at Dawn events and in the company’s storytelling throughout 2020.

Dawn Foods recently acquired an Ardent Mills ingredient mix facility in Burlington, Ont. The company partners with more than 40,000 artisanal and retail bakers, food service leaders and manufacturers in more than 100 countries.



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