Wendy’s Canada introduces greenhouse-grown lettuce to the menu
July 15, 2020, Toronto, Ont. – Wendy’s® is expanding its greenhouse-grown fresh produce portfolio by introducing 100-per-cent Canadian greenhouse-grown lettuce in its salads and sandwiches.
Like the greenhouse-grown tomatoes launched in 2018, Wendy’s will be the first national brand in the Canadian QSR industry to serve crispy and crunchy greenhouse-grown lettuce in all 384 of its restaurants across the country. All lettuce served will be grown in Canadian-sourced peat with zero pesticides.
“At Wendy’s, we are committed to using fresh ingredients, whenever possible, across our menu,” says Lisa Deletroz, senior director, marketing, Wendy’s Canada. “The move to greenhouse-grown lettuce is part of our ongoing commitment to offer Canadians the highest quality, best-tasting ingredients.
“We know that greenhouse farms grow produce that hits the mark for freshness and delicious flavour every time. What’s more, this transition will enable Wendy’s to further support Canadian producers and the Canadian economy, while offering supply predictability and consistency.”
Whole Leaf, the grower of Inspired Leaves, will provide the greenhouse-grown lettuce to all Wendy’s locations in Canada. Located in Coaldale, Alta,. its greenhouse technology allows Whole Leaf to capture and reduce its water consumption by more than 90 per cent compared to field grown lettuce. Whole Leaf also has an on-site process that captures waste heat and CO2 at the same time, reducing greenhouse gas emissions and allowing it to be completely self-sufficient for electricity and heating.
“We are proud to partner with Wendy’s Canada on its initiative to supply zero-pesticide lettuce,” says Rindi Bristol, senior director, sales, Whole Leaf. “With more Canadians looking for sustainable products, this strategic partnership allows us to reach Wendy’s customers all-year round with high-quality fresh produce alongside a brand that – like Inspired Leaves – is committed to quality and sustainability.”