Wendy’s launches plant-based burger in Canada

March 2, 2020, Toronto, Ont. – Wendy’s is now serving The Plantiful, a plant-based burger that ensures flexitarians have a protein alternative that is full of taste.

The Plantiful is crafted in Canada and is testament to the brand’s loyalty to Canadian preferences in taste and quality, the company states in a press release.

Wendy’s carefully formulated its own recipe in-house, a feat that no other competitor has accomplished for plant-based burgers in the quick service restaurant industry, according to the company.

“Plant-based product offerings have become an expectation of Canadian consumers,” said Lisa Deletroz, senior director, marketing, Wendy’s Canada. “We developed a flexitarian option the Wendy’s Way – using high-quality, flavourful ingredients – and this resulted in what we believe is the best plant-based burger available to Canadians.

“No one does food like Wendy’s, and the idea of offering the same product as other competitors was simply not an option for the Wendy’s Canada team.”

The Plantiful patty is a pea-based protein and comes standard with lettuce, onions, pickles, tomato, mayonnaise, ketchup and a slice of cheese on a premium bun. As with all Wendy’s sandwiches, The Plantiful is made-to-order so customers can customize theirs to include or exclude any ingredients.

Wendy’s says it is ensuring that the evolving preferences of consumers are met with The Plantiful.

As more Canadians crave new, plant-based food options, the company says it was thoughtful in its approach to create a product with the highest standards of taste and quality, all at an approachable price.

Wendy’s and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide.