COLDSTREAM, BC—Vegpro International, a family-owned Canadian company, is introducing its most popular products to Western Canada. Fresh Attitude pre-washed baby lettuce and salad kits have officially made their debut in the produce sections of Western Canada’s grocery stores, and can be found in major retailers such as Walmart, Sobey’s/Safeway and Save-on-Foods.
The lettuce and salad kits are grown in the Okanagan Valley, BC in season, and packed locally year-round. The company purchased 700 acres of farming land in the North Okanagan and are leasing parcels of nearby organic certified land to bring fresh produce to stores in the area. A brand new, state-of-the-art 70,000 square foot product washing and packing facility was also built in Coldstream, B.C.
Not only will Fresh Attitude products provide healthy, safe produce options for shoppers, but the high-quality working environment provided by the company is creating employment opportunities within the community.
The Van Wilden family is the foundation of Vegpro International, with three generations of farming experience that understands the importance of growing and packing local as much as possible.
“We believe proximity to our fields and operations translates into tangible gains for our customers such as greater ability to adjust to their inventory needs,” said Vegpro executive vice-president of sales and marketing Luc Prévost.
The decision to expand into Western Canada was made as the company saw an opportunity to build on its vertically integrated business model, which has proven successful in its facilities in Eastern Canada and the United States. Fresh Attitude already represents 68 per cent of National Category growth, and plans to continue introducing new, innovative products to grocery store shelves in the future.
About Vegpro International
For nearly 20 years, Vegpro International has been a leading producer of fresh vegetables in Canada and is known for its Fresh Attitude brand. Specializing in the production, washing and packaging of field-grown baby lettuces and crucifers, it also markets a wide range of vegetables grown on its own farmlands across North America. Company information available at www.vegpro.com.
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