Vitality launches five new products in Canada

June 18, 2020, Vancouver, B.C. – Vitality Products Inc. is doubling its product line with the arrival of five new vitamin and supplement products at its national distributor.

Significantly, the line includes the company’s first children’s product for sleep: Magnesium + Chamomile for Kids (ages 3+). The company states that the product will appeal to parents, as an estimated 40 per cent of children are magnesium deficient.

The company is also launching two other magnesium products with chamomile for children and adults. The adult format is available in both powder (for drinking) and capsules (for convenience).

Magnesium is expected to surpass sales of calcium – the global leader of mineral supplements in 2020. Around one million cups of chamomile tea are consumed daily.

Other new Vitality products are Daily Iron + Organic Spirulina and Trace Minerals + Chlorella.

Products are now shipping to stores across Canada and are available to purchase at amazon.ca and yeswellness.com.

Vitality products are sold in 600 stores nationally.

Sales of natural health products surged with COVID 19, and industry analysts expect sales to spike 12 per cent to more than $50 billion (U.S.) in 2020.