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Labatt partners with Toronto mask maker


June 23, 2020, Toronto, Ont. – Labatt Breweries of Canada is extending its support for restaurants and bars by providing reopening kits, customer service tools and donating non-medical facemasks designed in partnership with Kimberley Newport-Mimran of Pink Tartan to help employees and consumers confidently and safely return to public spaces and the workplace.

The initiative will see 135,000 facemasks donated to restaurant partners across Canada, along with reopening kits that include hand sanitizer, sanitizer towers, social distancing signage and support in going contactless with menus through QR Code coasters, tent cards and point-of-sale integration.

“Bars and restaurants are the cornerstone of our communities and play a critical role in bringing Canadians together,” said Charlie Angelakos, Labatt’s VP of legal and corporate affairs. “We recognize the significant challenges the restaurant industry is facing right now. They need partners like us to step up and help ensure those hit hard by the pandemic have access to the tools they need to restore consumer confidence and safely return to business.”

Newport-Mimran has designed three different Canadiana-inspired designs: Canadian Tuxedo – blue denim facemask with geo-metric graphic print; blue denim facemask with the iconic poppy; Classic Canadiana Lumberjack in red and black plaid. The facemasks are all 100-per-cent cotton with a poly-cotton interior for washability and durability.

In addition to restaurants, facemasks will be donated to Food Banks Canada.

“We are proud to be partnering with Labatt to provide masks across the nation to the dedicated people working in restaurants and at our food banks, so everyone can feel more confident when we are out in public,” said Newport-Mimran. “We were struck by Labatt’s thoughtful, good gets good idea and felt it was a natural and authentic collaboration opportunity. The Canadiana design reflects the partnership between Pink Tartan and Labatt, two iconic Canadian companies, giving those wearing them protection in style.”


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