Labatt first corporate partner to roll-out the POST Promise

June 12, 2020, Toronto, Ont. – Labatt Breweries of Canada has signed on as a founding corporate partner of the newly launched People Outside Safely Together (POST) Promise.

The private sector-led initiative is designed to help Canadians confidently and safely take the first steps back into public spaces and the workplace.

“Restaurants and bars play such a meaningful role in bringing friends and family together and we know how much the industry has been impacted by COVID-19,” said Kyle Norrington, president, Labatt Breweries of Canada. “We want to do everything we can to help our friends in the restaurant industry bring that occasion back into the lives of Canadians, safely. The POST Promise will help instill confidence in customers and employees as Canada begins to reopen.”

The POST Promise is a declaration that businesses make through highly visible signage throughout their restaurant or bar to uphold five key steps identified to help create a safe workplace for employees and consumers:

• maintain physical distance
• wash and sanitize hands
• stay home if unwell and report symptoms
• clean and disinfect regularly
• practice respiratory etiquette

Labatt will be dedicating resources and marketing activity to work directly with Restaurants Canada to extend the POST Promise to bars and restaurants from coast to coast.

“Restaurants Canada is proud to be a founding partner of the POST Promise initiative,” said Shanna Munro, president and CEO of Restaurants Canada. “The health and safety of those that restaurants serve is always mission critical and restoring consumer confidence is key to successfully welcoming the return of diners.

“While we’ve been educating foodservice operators on best reopening practices that they can undertake with our Rapid Recovery Guide, the POST Promise allows establishments to visibly display their commitment to providing a safe environment for guests to enjoy dining out again.”

As a partner, Labatt will be committing to the POST Promise, spreading awareness through its communication and marketing efforts, educating employees and providing its sales team with POST Promise toolkits.

“Labatt has been a strong supporter of the POST Promise since inception, and is doing a tremendous job helping us build awareness of this important initiative to help restore consumer confidence across the country,” said Laura Hearn, president and executive director of the POST Promise. “We applaud Labatt and Restaurants Canada for their commitment to the POST Promise and to the health and safety of their customers and employees.”

The partnership with POST extends the support Labatt is currently providing to restaurants and Food Banks Canada through its recent donations of hand sanitizer, in addition to brand initiatives like Stella Artois’ Rally for Restaurants campaign, a gift card program that provides local establishments with immediate financial relief.