Molson Canadian on mission to spotlight country’s beer brands
June 23, 2020, Toronto, Ont. – Molson Canadian will be celebrating the country’s beers in the run-up to Canada Day.
The company will transform its website and social channels into a spotlight to celebrate Canadian-founded beer brands, inspiring Canadians to #MakeItCanadian on their next beer run.
“Since 1786, seven generations of our family have been proudly brewing beer right here in Canada. But this isn’t about us or our story. This is about something bigger. It’s about pride in Canadian beer,” said Andrew Molson. “With Canada Day around the corner, there’s no better time to celebrate our country while bringing Canadian people, communities, and brewers together over something we can all love: our beer.”
In select cities where it is possible to do so, just in time for Canada Day, Molson will extend the ultimate Canadian gesture by opening up its case to other brands for the first time to create the most Canadian Case of beer ever. Available for sale in limited quantities, this Canadian Case will be a variety pack featuring Canadian-founded brews, standing together, label to label, in celebration of the country’s great beer.
“Molson has a proud history of bringing people together, no matter where in the country they call home,” said Joy Ghosh, marketing director for the Molson family of brands. “We will champion fellow Canadian beer brands founded in this great nation, to recall the pride for our brews and inspire Canadians to #MakeitCanadian on their next beer run.”
Molson will be donating $5 for every special-edition case printed (up to $25,000) to a local charity supporting people and communities in need of a helping-hand in this particularly difficult year of 2020.